Return on ad spend or ROAS is a marketing metric that measures how well a digital campaign performed. ROAS helps marketers compare their campaign cost or evaluate improvments needed for better campaign performance. Many marketers think that Return On Investment ROI and ROAS are the same definition. There are differences and it is absolutely necessary in online marketing to know the difference between the ROI and ROAS.

Every good business manager pauses for a moment and asks themselves, “What am I missing in my online marketing plan?” Even if your business is doing quite well, it is our nature as marketers and business professionals to want better. Better is how we grow, right? According to Adweek more than one third of CMO’s expect that digital marketing will account for 75% of their marketing budget in the next 5 years. That basically means there will be a major shift with companies looking to gain leverage by expanding their digital presence online.